![]() "If they want to make a better Chuck Taylor, make a better Chuck Taylor," says Hal Peterson, who runs sneakerhead website The Chucks Connection and owns about 200 pairs of Chucks. ![]() Converse sales overall have slid 1.4 per cent to $1.96 billion - after averaging 15 per cent growth the past four years.Īs demand for the Chuck Taylor II weakened, Nike announced in April that longtime executive Davide Grasso would replace Jim Calhoun as chief executive officer of Converse. Converse couldn't make a persuasive case for the premium price, and demand for the shoe has fallen short of expectations, according to people familiar with sales figures. The big pitch was a more comfortable shoe, with Nike's patented bouncy foam in the soles, and a slick new look.Īfter a little more than a year, the upgrade has been a flop. ![]() With a lot of fanfare last July, Converse released a more expensive version of the classic Chuck Taylor, the first major overhaul of the world's most iconic and bestselling sneaker. Like many sequels, the Chuck Taylor II was kind of a letdown. ![]()
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